Average Order Values Fuelled by Social Media Exposure Analysed
18 April 2019 at 17:36 by Mike Price
A study from Nosto has revealed that certain social media sites which drive consumers to carry out safe shopping online are more impactful than others when it comes to stimulating significant spending. The most powerful platforms in terms of average order value (AOV) were found to be image-sharing site Instagram and post curation platform Pinterest. The latter is by far and away the most ... Read full article »
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