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Women make big savings by shopping online

25 June 2013 - 11:32 by Sarah Collinson

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A new survey has found that the majority of the UK's female consumers can save money if they switch to using safe shopping online, rather than heading out to the high street to get their retail fix.

The results of the study conducted by Sheilas' Wheels were published this month, revealing that the average woman makes annual savings of £1,450 when they use the web to buy products, with voucher codes and discount deals helping them to achieve this significant figure.

Ten per cent of the women questioned said that they were able to save £50 a month by buying clothes online, with the average fashionista securing a £19 e-commerce saving.

Buying groceries on the web can save £150 a year and there are even more reductions to take advantage of when purchasing gadgets, as the average female consumer keeps an extra £220 when they use safe shopping online.

Seventy two per cent of respondents cited voucher codes as playing a significant role in ensuring that they spend less online than they would on the high street.

Almost half revealed that they shop from their laptops, PCs, smartphones and tablets, because it allows them to save time as well as money, which means that the convenience of e-commerce is still a big selling point.

Almost a tenth of those questioned said that the use of the web for their retail needs meant that they were saving up to seven hours every month; time that would normally have been consumed by browsing bricks and mortar outlets.

Plenty of people also admitted that they used online shopping sites while at work, although most people still do this in their lunch breaks.

People of all ages and genders love online shopping in the UK and surveys such as this one reveal the extent of our infatuation.