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Tesco offers price cuts and delivery incentives to boost sales

23 April 2014 - 12:22 by David Aiken

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Tesco has rolled out a new range of price cuts in-store, as well as making it cheaper for customers to place orders via safe shopping online and then select home delivery or click & collect, according to Talking Retail.

Although the supermarket giant has been innovating online for many years, it has seen profits fall recently and so is looking to aggressively alter its tactics to take on its rivals.

Spokesperson, David Wood, explained that customers could save up to ?130 a year each as a result of the price cuts which the firm has made across more than 30 products. Plenty of everyday items, such as breads, sugar, lettuce and baked beans, have all been reduced.

Mr Wood also said that home delivery slots are now available with prices starting from just £1, which for many people will be a lot less than it could cost them to drive down to their local Tesco outlet in person.

This may make the firm?s platform for safe shopping online even more popular. And customers will also have the opportunity of using the click & collect service, without having to pay anything at any of the hundreds of bricks and mortar stores that Tesco operates across the UK.

Value is an important factor for most consumers in the UK, but when it comes to shopping online, plenty of people are also swayed by the convenience that e-commerce offers.

Delivery costs have always been something of a barrier for online grocery orders, but with Tesco and a number of its rivals taking action to keep these low or reduce them altogether, consumers are getting a great deal and buying food items from the web has never been more affordable than it is today.