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Sales boom benefits online grocery firm

13 February 2013 - 14:11 by Sarah Collinson

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Ocado has released its latest report covering the performance of its high profile food delivery service, with figures showing that more UK consumers are buying their groceries via safe shopping online than ever before.

Over the course of 2012, the company managed to grow its revenues by 80 million over and above what it earned in 2011.

The company also managed to add more than 50,000 customers to its base of regular users, bringing the total to over 355,000 in the UK.

The firm released a statement accompanying the results, in which it asserted that its success over the last year has been in part due to its focus on taking a multichannel approach to safe shopping online.

In particular, it has been making a real effort to develop better mobile services, so that its customers can shop while they are out and about using their smartphones.

Twenty eight per cent of all orders with Ocado are now placed via a mobile device, which is a clear indication that m-commerce will continue to shape the course of the retail industry as a whole over the coming years.

Ocado benefitted from rocketing share prices after the announcement, with the FT indicating that they were up by 17 per cent.

Ocado is different from most other online grocery services in as much as it does not have its own bricks and mortar stores.

Conversely, companies like Tesco have been offering both shopping deliveries and the click & collect option, which lets customers head to their local store to pick up an order, rather than waiting for it to be driven out to their home.

When it comes to shopping for groceries, it is clear that business is booming and investors will definitely be pleased with these trends.