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M-commerce site launched by Liverpool FC

25 February 2011 - 10:34 by David Aiken

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Premier League football side Liverpool have beaten their rivals by opening a mobile-optimised site which will allow fans of the team to buy products branded with the club's logo when they are out and about.

Observers have reported that Liverpool FC will be the first team to take advantage of the growing m-commerce market and create a platform for safe shopping online which has been specifically tailored to the mobile viewing experience.

As well as allowing fans to buy a number of products, including replica kits and other items, the m-commerce site will be fully adapted to incorporate social networking feeds. This means the team's Facebook and Twitter content will be delivered to users of the site whenever they load it up on their handsets, making the experience of using it much more inclusive and unified.

Liverpool spokesperson Chris Jennison said that the m-commerce site had been created as a direct result of fans using their phones to access the full size site. He said that the club was keen to make the experience of safe shopping online even better for phone users and so got to work on the m-commerce outlet.

In other m-commerce news fashion label Louis Vuitton has been showing how luxury retailers can still provide a bespoke, classy experience even when users are nowhere near a store.

By allowing customers to personalise products via the Mon Monogram application and also by encouraging discussion and creating a community atmosphere around the brand on Facebook it has been possible for Louis Vuitton to enhance the aspirational image of its products.

The label has also made it possible for customers to post each other virtual gifts via the app, which is definitely making the most of the potential of m-commerce to be more than a basic retail experience.