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Figleaves Delivers Again

Friday, March 26, 2010 - 11:06 by Simon Crisp

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Bosses at Figleaves are no doubt in a good mood, in fact in just as good a mood as the recipients of deliveries made by the company. The clothing company came top of the list for the quality of its delivery fulfillment in the most eRetail Benchmark study from eDigitalResearch, which ranked 58 different retail websites across a range of criteria. So it seems that not only can Figleaves offer customers safe shopping online, but it is also rather adept at getting the goods ordered to consumers' homes.

The Figleaves online store which specialises in clothing items including as lingerie, swimwear and hosiery, was ranked at the top of the list by a panel of internet mystery shoppers, via eDigitalResearch's eMysteryShopper tool. The tool allows mystery shoppers to conduct surveys, rating retail sites on some 200 qualitative and quantitative measures, including aspects such as the impression the retail site's home page makes on users.

Figleaves, which delivers to some 1.2 million customers each month, consistently achieves 100% when it comes to keeping its deliveries on time, according to eDigitalResearch, making it one of twenty retailers in the study to do so. Reacting to news of the study's findings, the management team at Figleaves noted that although the market was now tougher, the company considered it important not only to meet delivery expectations but also to ensure that products are well presented throughout the process. Flexibility is also key and there are several delivery options available to Figleaves consumers.

eDigitalResearch has conducted various studies into safe shopping online since the year 2000, with Figleaves consistently taking home the award for delivery fulfillment over the last few years. Its achievement this year is particularly impressive given the current competition in the market and issues such as bad weather and the Royal Mail strikes over the 2009 Christmas period.