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Click and Collect service comes to Selfridges

Wednesday, May 8, 2013 - 12:27 by Graham Miller

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Selfridges may be one of the world's best known department stores, but it is also looking to expand its influence in the online market space, with a range of new e-commerce services planned for the coming year.

The most recent addition to its arsenal of products is a Click & Collect platform, which means that customers can order goods via safe shopping online and then collect them in store, according to Internet Retailing.

Click and Collect has become a powerful tool for a variety of major retailers and it seems its influence is not lost on Selfridges, which claims that its own version of the service will allow customers to pick up items from as early as 9am.

The service will be rolling out to its stores in London, Manchester and Birmingham from the 9th of May and Selfridges believes that it offers an earlier pickup than any other retailer in the UK.

Customers can collect their products after ordering via safe shopping online the same day, or choose a more convenient point within the next seven days for collection.

Selfridges has set up dedicated collection points at its bricks and mortar outlets and it is even suggesting that buyers will be able to get hands-on with the products before they decide to go through with the transaction.

This latter ability is a worthy addition to Click and Collect and means that customers will certainly be satisfied with their purchases, lessening the likelihood of returns.

For buyers who are having to visit the Oxford Street store by car, Selfridges will allow them to enjoy a half hour of free parking while they use the Click and Collect service, which is another impressive addition.

This retailer is hoping to make an impact in overseas e-commerce markets in 2013, so moves like this will help to raise its profile.