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Latest News

Smartphones highlighted as crucial to embracing millennial consumers

16 March 2018 at 12:10 by Paul Tissington

Retailers need to focus on their mobile offerings if they are to win over shoppers aged between 21 and 34, according to a new study from GlobalWebIndex. It found that over two thirds of millennials see their smartphone as the device which is most significant in their daily life. In comparison just 16 per cent said the same of their laptop computer. That is not to say that younger consumers are ... Read full article »