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Latest News

Report reveals retail brand engagement driven by emotions

15 December 2017 at 08:06 by David Aiken

Consumers are more likely to stick to shopping with an outlet they trust if they have been emotionally impacted by the brand in some way, according to a report published this month by Capgemini. Analysts determined that 82 per cent of people from across Europe and North America will generally pick the same stores and products time and again according to whether or not they have an emotional ... Read full article »