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Superdrug’s parent company plans a major online investment

19 September 2014 at 10:14 by Graham Miller

AS Watson, the firm that owns both Superdrug and The Perfume Store, amongst several other retail brands internationally, has announced that it is going to spend £37 million to help improve the sales it makes via safe shopping online. Marketing Week reports that it is hoping to boost growth both in the UK and overseas, with the cash being spent on overhauling its e-commerce offerings, so ... Read full article »