Revamped e-commerce site launched by Harvey Nichols

Thursday, April 24, 2014 - 09:19 by Graham Miller

This month has seen the launch of a new e-commerce platform by luxury retailer, Harvey Nichols. And although it previously had a portal for safe shopping online, it is hoping that the new site will be better equipped to offer its customers compelling reasons to part ways with their cash.

The Drum reports that the site has been overhauled to renew the focus on secondary content, including various social media feeds operated by the firm, along with other highlights such as relevant blog posts and fresh pages for the products which are on sale.

Spokesperson, Sandrine Deveaux, said that Harvey Nichols is looking to expand into the multichannel market, with the site being just one of the weapons it has in its arsenal.

The idea is to enable customers to carry out safe shopping online from their desktop PCs, mobiles and tablets, as well as at any one of the retailer?s high street outlets, and receive a cohesive experience.

Finding the right combination of clothes to stay in step with the latest fashions is also being made easier, as the site has dedicated Style Advisors on hand to help people out, as well as a Click & Try service that is intended to streamline purchasing decisions.

The site has a mobile optimised counterpart which is easy to view and use in conjunction with a touchscreen device. Customers can even check up to see whether specific items are in stock at their nearest Harvey Nichols store, which will help them to save time.

The rise of online shopping has not just had an impact at mainstream retailers, but also at the high end outlets, which used to thrive on brand recognition and prestige alone. Now they need to compete in a global marketplace where consumers value e-commerce design as much as pricing.