PayPal functionality integrated with Argos shopping
27 January 2011 - 11:06 by Simon Crisp
High street retailer Argos has announced that it is doing a deal with PayPal, to ensure that customers can buy goods using whatever is the most convenient means of payment in the near future.
Argos wants to make sure that every aspect of retail, from making the sale to getting the product to the customer, can be tailored to each individual shopper and it said that adding PayPal functionality will be just one part of its new move to boost sales.
Argos currently works with PayPal via an eBay channel from which it sells bargain basement goods which are from previous seasons and catalogues. Now Argos' main site which offers safe shopping online, will get integrated PayPal options for anyone who has an account with the site.
Argos did not fare well in the run up to Christmas 2010, with sales dipping 3.2 per cent compared to the same period in 2009. It hopes that by altering the options available to customers who are buying products from its e-commerce site, it will be able to claw its way back towards growth.
A recent study conducted by analysts at Forrester, found that one third of UK consumers would choose to buy goods via PayPal when carrying out safe shopping online and Argos is hoping to capture the imagination of this demographic with its recent move.
Argos also said that it is hoping to ride on the swelling popularity of m-commerce and pointed out that PayPal is already a particularly strong choice for anyone who wants to buy products online using their mobile phone.
PayPal's Cameron McLean, said that the firm was glad to be strengthening its relationship with Argos. The 75th Argos Catalogue launched this month, marking a significant milestone for the retailer, which is clearly looking to innovate in order to secure future success.