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Nielsen report reveals Brits' money-saving habits

07 November 2012 - 11:02 by Simon Crisp

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A new study from Nielsen has revealed that 74 per cent of consumers based in the UK take advantage of safe shopping online, with the majority of those who do so encouraged to turn to the internet for retail, as a result of the savings that are available.

Twenty eight thousand people across 56 nations were questioned as part of the study, which reaffirmed once more that Britain is home to one of the world's biggest e-commerce markets.

Forty eight per cent of UK consumers said that they use the web to seek out the best possible deals when making a new purchase. Thirty per cent cited the use of coupons as one of their key online activities, while a quarter said that using price comparison sites was something they did regularly, while enjoying safe shopping online.

In particular, it was discovered that online grocery shopping is more popular in the UK than elsewhere in the EU.

Twenty seven per cent said that they would be making online purchases of perishable items within the next few months, which means that grocery shopping is only marginally less popular than travel and media sales online.

Nielsen spokesperson, Mike Watkins, said that the large number of people who buy their groceries online in the UK was no surprise when you look at the fact that consumers are looking to save as much money as possible at the moment.

Ten per cent of UK consumers actually research their grocery shop online every day of the week, with eight per cent turning to voucher code sites, to save even more cash on food shopping.

While those who shop online for groceries still do the majority of their shopping in-store, it was found that at least a quarter of their retail activity was made up of e-commerce usage.