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Nectar Card promotes online points scheme

18 November 2011 - 09:24 by Paul Tissington

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Many major companies are investing in the promotion of their e-commerce offers ahead of the Christmas rush and people with Nectar Cards will be able to benefit from the loyalty scheme by earning points at over 500 different portals for shopping online.

Eighteen million UK consumers use a Nectar Card and the company wants to raise awareness about the fact that people can use theirs to claim points via the web, which is something about which many customers are oblivious.

Major retailers such as Amazon and eBay allow people to pick up points whenever they pass through the checkout system and this year there are even more retailers signed up for compatibility via safe shopping online, including Debenhams and House of Fraser.

Given that more people are set to shop online this Christmas than ever before, it makes sense for companies to incentivise the world of e-commerce with such loyalty schemes.

Nectar spokesperson, James Frost, said that the number of people using the card online was rising at twice the speed of that on the high street, with UK consumers looking to gain the maximum value out of each and every transaction this year.

Expect to see a great deal of promotional material surrounding this campaign later in November as Nectar gears up to appeal to consumers just before the busiest shopping week of the year in early December.

The diversity of the e-commerce market means that there are plenty of other ways for people to earn rewards when they shop online. From voucher codes and group discounts, to free home delivery and prices that cannot be matched on the high street, it is no surprise that analysts are predicting a 14 per cent year on year rise in online shopping over the next few weeks.