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Morrisons Adopts Lucky-Dip Approach to Fulfilling Online Orders

25 March 2020 - 17:12 by Simon Crisp

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In the midst of the tighter restrictions on movement imposed by the UK government as a result of the coronavirus outbreak, millions of people are attempting to carry out safe shopping online to get access to the groceries they need rather than heading to local stores. However, shortages are still causing concern, and even getting access to supermarket e-commerce sites, let alone actually booking a delivery slot, is tricky.

Morrisons is hoping to deal with this issue and still get products out to customers by introducing a new approach to sorting goods for online orders, according to YorkshireLive.

Rather than letting customers pick and choose from the usual array of products that are on offer under normal circumstances, Morrisons gives e-commerce shoppers the option to order what is effectively a mystery box.

Each box costs £35, and a limit of two boxes per customer is being set at this time to make sure that there are enough to go around.

Boxes for meat eaters as well as vegetarians can be selected, although those with other dietary requirements have yet to be catered for. The retailer says that while there is no guarantee of specific products being in a given box, the aim is to make sure that each one contains plenty of essentials which shoppers will appreciate having access to during this difficult time.

This is just one of a number of significant policy changes that food stores across the UK have been forced to enact in order to deal the unfolding crisis related to the pandemic.

Other major chains such as Sainsbury’s and Tesco have allocated opening hours when only key workers, the elderly and the most vulnerable customers are able to shop in peace, ensuring that they are not missing out on having access to the items they need.