M-commerce sales rise by 136 per cent
19 July 2013 - 11:21 by Paul Tissington
Last month, the annual increase in purchases made from portable devices was 136 per cent, according to statistics released by IMRG Capgemini.
Month on month, the rise was a slightly more modest eight per cent, but this shows the significant hold that m-commerce now has over safe shopping online.
As well as showing a rise in sales, the figures reveal that mobile conversion rates were also on the rise in June, up to a total of 2.0 per cent.
Tablets are playing a major role in helping retailers achieve better conversions in the m-commerce space, since consumers are more likely to commit to a purchase when they are using this bigger form factor.
Report spokesperson, Chris Webster, said that m-commerce growth was linked to improved consumer confidence, with impressive value endowed upon the industry of safe shopping online as a result in the growth of smartphone ownership.
Analysts found that the e-commerce market as a whole is still growing, with sales up by 20 per cent year on year in June.
This is the highest annual growth rate seen since 2011, which suggests that there is still room for rapid expansion in online shopping, even as it matures.
But while sales were up, the average amount spent per transaction was down to 79 from the 87 that was seen in the typical basket during June 2012.
This could be a result of consumers choosing to spend less online, but still using e-commerce and m-commerce sites in greater numbers.
The influence of m-commerce looks set to continue its ascent, dictating the direction that retailers take over the coming months and years.
If sales continue to more than double each year, then it might soon become the dominant force in online shopping before the end of the decade.