John Lewis Identified as UK's Best M-Commerce Retailer
08 July 2014 - 10:33 by Paul Tissington
With smartphones and tablets increasingly used by people when they carry out safe shopping online, it is important for retailers to consider the kind of experience they are offering customers who choose to use portable platforms to make purchases. And a new study from EPiServer has found that John Lewis is currently the best at delivering on the promise of m-commerce, according to Warc.
One thousand consumers who regularly engage in m-commerce were questioned to find out which companies are living up to expectations and which were not getting it right. The study found that John Lewis was performing even better than dedicated online retailers.
It achieved a better rating than Amazon, Argos and Debenhams, although the report's authors pointed out that there have been dramatic improvements across the board in terms of how consumers are responding to most of the m-commerce solutions offered by major retailers.
This shows that companies are finally starting to pay attention to trends and shape their m-commerce sites and apps in such a way that people are happy to carry out safe shopping online through their phone or tablet.
While John Lewis topped the table overall, it was actually beaten by Curry's in one area, since consumers said that this electronics specialist actually offered the best m-commerce website of all. However, Curry's did not manage to outpace its competitors because at the moment it does not have a dedicated m-commerce app, meaning that the site is the only option for those who want to shop.
What this reveals is that consumers are keen to use retailers that have both mobile-optimised websites and standalone applications designed to let them carry out transactions. Companies that want to succeed cannot afford to neglect either aspect of online retailing.