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iPad users are prolific online shoppers

24 July 2012 - 13:07 by Graham Miller

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A new report into the m-commerce market has found that people who own an Apple iPad, account for 55% of all sales made via portable devices.

This is based on findings from the network of advertisements, operated by Affiliate Window and as such, it seems to suggest that iPad users are the most open to online marketing campaigns.

In the first half of 2012, the service tracked one and a half million sales made in the UK, out of a total 53 million ad clicks carried out via portable devices, including tablets and smartphones.

While the iPad was leading the way in terms of completed sessions of safe shopping online, it was followed in second place by Apple's iPhone, which took 29 per cent of the market, while Android was in a distance third position, with just 13 per cent to its name.

These figures are particularly noteworthy because the current tablet penetration rate in the UK is cited as being at eight per cent, while smartphones are owned by 45 per cent of the population, according to stats from IMRG.

The fact that the iPad is driving safe shopping online in the mobile marketplace, will be a real indication to retailers that they need to step up to the plate and offer services which cater to Apple tablet owners and, indeed, anyone with a similar device.

While the mobile market is more broadly contested and Apple is lagging behind Google's Android when it comes to market share, it is clear that the iPhone and iPad-owning consumers out there are happier to carry out shopping from their devices than anyone else.

This could have something to do with the relative affluence of those who can afford Apple's high end products, although it might also be influenced by the fact that retailers are already aiming their services at this group.