IMRG Look To Keep The Net-And Their Brand-Secure
20 April 2010 - 13:22 by Graham Miller
If you engage in safe shopping online on a regular basis, you may already know about the ISIS brand and what it represents in the context of internet shopping. If not, it may be useful to know that ISIS stands for "Internet Shopping is Safe" and that it is a brand owned by the e-commerce retailer community the IMRG, a group which comprises thousands of retailer organisations.
The ISIS brand, which first appeared back in 2002, has its own brand logo which is visible on the websites of over 1,000 e-retailers, including small businesses, together with those of household names. When a site has ISIS accreditation, it is a sure sign that that particular site has signed up to the ISIS code of conduct, designed to keep online consumers safe as they make their purchases over the internet.
And because the IMRG is obviously concerned about net fraud, viruses and other forms of internet abuse which may harm consumers trying to do their safe shopping online, the IMRG has to carefully select the security software it uses to protect the ISIS brand and the sites it endorses online. The IMRG recently announced that it had chosen First Cyber Security's SOLID Authentication service to protect the ISIS brand. The service, from the UK firm First Cyber Security, allows users to validate websites in order to ensure protection against fraudulent sites.
In addition - and importantly for the needs of the ISIS accreditation service - the SOLID Authentication service protects the good name of brands by reducing the illegal copyright theft of brand logos. This protection will be especially vital to the IMRG and its ISIS brand, since the appearance of the ISIS logo on websites is often used by consumers in deciding whether or not they can trust a given site.