Emerging beauty brand launches first e-commerce outlet

Thursday, May 9, 2013 - 13:44 by Sarah Collinson

Abeautifulworld is one of the UK's latest beauty brands, dealing in products and services relating to aesthetics and personal improvement, through fitness and nutrition.

This week it revealed that it was launching its first e-commerce site, allowing UK customers to buy items online, according to The Drum.

The brand was founded by Liz McCarthy, who has spent the last decade and a half working in marketing and advertising for the beauty industry.

She explained that the products offered by abeautifulworld's website were all organically produced and sourced, which makes it one of the more ethical brands on the market at the moment.

The site itself is designed to be easy to use and navigate, while still indicating the high end, luxury nature of the items that are on offer.

It is based on a popular e-commerce platform, which should offer convenience and security for those who wish to carry out safe shopping online with abeautifulworld.

As well as being able to make purchases through the site, visitors will also have the option to check out some tutorial videos which accompany the products and even read up on advice pieces, which give hints about the best way to stay in shape.

This holistic approach is definitely something that will benefit modern consumers, as well as making sure that the brand of this retailer is established distinctly.

It is good to see smaller start-ups like this harnessing e-commerce to achieve growth and improve their profile in the UK.

British consumers are well versed in web appreciation and understand what makes a good or bad online shopping experience, which means that new sites need to shine immediately, or else face being given the short shrift by discerning buyers who know they can always look elsewhere.