eBay releases updated fashion m-commerce app
17 May 2012 - 15:59 by Sarah Collinson
The fashion arm of online auction site eBay has just launched its latest application update, which combines a number of features found on modern smartphones to make it easier for style lovers to enjoy safe shopping online while out and about.
The biggest addition to the app is the inclusion of something called Image Swatch, which is essentially a way for users to snap a picture of a colour or pattern they like and then see whether it is matched by any of the items on the eBay fashion store.
You could take a picture of one item of clothing for which you want to find a suitable match, or you could just see an intriguing hue or patina while you are out and about and want to see if there are any garments which echo it accurately.
eBay spokesperson, Melanie Smallwood, told Retail Week that the app's Image Swatch capabilities would allow people to search through vintage clothes, branded items and boutique products, in the blink of an eye.
M-commerce is becoming big business for eBay in the UK, with Brits purchasing an item a second from their portable devices. Fashion products represent the most popular segment of the mobile shopping market and so it is clear, that creating new ways for consumers to find items, will benefit everyone.
People who own an iPad may not realise that eBay launched its first tablet application towards the start of May, allowing you to enjoy a customisable experience when conducting safe shopping online from your Apple device.
This latest development is a good indication that retailers should work hard to capture the attention of m-commerce users, because by playing to the strengths of each device, it is possible to create apps that are really rather special.