Domino's Pizza e-commerce expansion continues

Friday, September 28, 2012 - 15:04 by Simon Crisp

It seems that Domino's Pizza is regularly reporting on improved business, thanks to its advances in the market of safe shopping online.

Now the firm has announced that the past three months have been its most successful ever in the UK, with a 7.9 per cent increase in revenue across the business and the majority of all orders now placed online, rather than over the phone or in store.

Fifty eight point four per cent of the company's revenue came from e-commerce, which is up by almost 40 per cent compared to the same period in 2011.

Almost a fifth of all sales made online now originate from a mobile device, such as a smartphone or a tablet computer.

The boom in its m-commerce efforts has in part been caused by the launch of a new Domino's Pizza app, which is compatible with iOS devices. Orders can be placed quickly by regular customers using an iPhone, iPad or iPod and it seems that many people are taking advantage of this convenient option.

Domino's chief exec, Lance Batchelor, said that the wider economic problems in the UK had not caused the company too many problems, praising the speed with which new franchises are being opened.

While the last three months have been successful for Domino's, Mr Batchelor said that the final quarter of 2012 is likely to be better still, since this is traditionally the period during which the company makes the most money.

Exploring avenues for online ordering has clearly been a real boon for Domino's Pizza and it is something that many of its rivals are beginning to use.

Various websites now offer independent fast food stores the opportunity to accept online orders via a convenient network, so e-commerce is helping to energise all areas of the market.