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Couture Clothing Range Heading Exclusively Online

23 March 2010 - 12:22 by Graham Miller

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It is a fairly good indicator that the online retail sector must be in good shape when one of the UK's largest supermarket retailers starts to sell a clothing range exclusively through its online store. Clearly satisfied that the demand will be high enough among those fashion fans who like to do their safe shopping online, this is precisely what Tesco is doing with its F&F Couture clothing range. The new fashion range is not going to be available in stores, just over the virtual counters at Tesco's online shop,

The high-fashion range will become available at the end of the month, on 29th March. It will be aimed specifically at those who like to browse for good quality clothing which is priced reasonably and affordably, whilst enjoying some safe shopping online. Prices in the range, which marks one of the first attempts by a supermarket brand to enter the high-fashion arena, vary, but most lines will cost somewhere in the range £40 to £140.

F&F Couture is a 16 piece collection and for those fashion aficionados out there, the range features a number of snazzy jackets and stunning dresses, with plenty of sequins, exposed zips and the like. Individual items include a Pagoda dress, a racer-back vest and a Pagoda jacket, complete with metallic silver sequins. A few pieces from the F&F Couture range were initially shown at the London Fashion Show, an event which Tesco sponsored.

Tesco has also announced that Terry Green, CEO of Tesco clothing in the UK, will be in charge of the F&F Couture fashion line. Announcing the plans for the F&F Couture range on Tesco's online store, Green revealed that although the summer range is only just upon us, excited designers were already hard at work on the F&F Couture autumn / winter range: a sure sign of confidence!