Beckham's e-commerce outlet goes live

Wednesday, April 3, 2013 - 09:22 by Paul Tissington

Victoria Beckham gained plenty of publicity earlier this year when it was revealed that she would be lending her business acumen and impeccable brand to a new online fashion store, which went live for the first time over the weekend.

While plenty of celebrities hawk affordable products with their names attached, Beckham has been careful to cultivate herself as a cut above the rest and the new e-commerce outlet certainly reflects this through its designer products and high prices.

The site is divided into two main sections, the first of which is dedicated to providing safe shopping online for those who can afford it.

The second, entitled 'look,' is more about showcasing the type of fashion that the site is designed to offer and takes a blog-style approach to things, which is a nice touch.

Beckham is reported to have said that the site is designed to be relatively minimalistic and unfussy in terms of its design and imagery, which is definitely in keeping with the cool chic of the items that it sells.

As an example of the prices you will have to pay for the fashion products on offer, dresses cost between 1050 and 1650 according to The Upcoming.

The good news is that those who do buy something will definitely feel like their money has been well spent, since Beckham's site will deliver its products in luxury packaging. This is the kind of clever touch that will help to give safe shopping online a real sense of occasion, to go with its innate convenience.

While many fashion fans find that they enjoy the experience of shopping on the high street because of the browsing potential that it offers, millions of Brits are turning to the web to get their fashion fix, thanks to sites like this.