Argos benefits from major m-commerce sales boost
18 June 2013 - 11:59 by Paul Tissington
Argos saw the number of people making purchases via smartphones increase by 114 per cent over the last three months, according to the latest figures from this major retailer.
Although Argos established itself as a catalogue and high street outlet, it has since benefitted from the growth of safe shopping online and can now attribute 42 per cent of all sales to both desktop and mobile shopping.
Although its total online sales were only up by a small amount, the 114 per cent increase in m-commerce activity is particularly impressive and justified the investments that Argos has been making in its online offerings, according to chief exec, Terry Duddy.
Mr Duddy said that as well as benefitting from increased sales made via safe shopping online, Argos was riding a wave of interest in electronic devices, like tablets and HD TVs.
Argos saw its three month sales rise by 1.2 per cent in spite of the fact that it was having to deal with an elongated period of winter sales stretching later than usual, as well as the usual turbulence of the high street market.
Argos is just one of the many retailers that is managing to balance bricks and mortar sales with e-commerce performance and, in particular, is finding that m-commerce can help it to achieve significant growth.
Consumers now expect to be able to buy products and services from major brands, whether they are at home, on the move or of course visiting their local high street.
Companies which can deliver in all three areas will find that customers are less likely to stray, while people looking to spend some cash will have even more ways to do it than ever before, which means that this situation is best for everyone involved.