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Amazon preps deals for year's busiest online shopping day

16 November 2010 - 10:12 by Simon Crisp

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On Friday November 26th 2010, otherwise known as Black Friday, online retailer Amazon is planning to pull in as many eager UK consumers as possible by offering appealing deals to coincide with what Americans consider to be the year's busiest shopping day.

The tradition of Black Friday began back in the mid 1960s when Americans flocked to the shops after the Thanksgiving celebrations in order to stock up on goods ready for Christmas. Now Amazon is hoping to capitalise on this trend and move it across to the UK.

Amazon is one of the world's largest e-commerce firms and has been offering safe shopping online for a decade and a half, so it has plenty of financial clout which it can pass on to consumers in the form of offers which it is planning to run exclusively on Black Friday this year.

Amazon has said that it will reveal the details of its Black Friday offers at the start of next week so consumers will have from Monday the 22nd to prepare their wish lists and round up relatives to find out what everyone wants before the start their 24 hour shopping spree.

Many people like to leave Christmas shopping right until the last minute and in the age of online shopping, there is no need to brave the crush on the high street and scrabble over the last Michael McIntyre DVD, as most e-commerce firms will guarantee pre-Christmas delivery as long as you order by a particular date.

If you are not planning to take part in the frenzied Black Friday event then it is probable that Amazon's rivals will be gearing up to debut their own Christmas offers, so you can enjoy safe shopping online with your retailer of choice.