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Amazon boss talks up benefits of tablets

15 October 2012 - 14:13 by Mike Price

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Jeff Bezos, the man behind online retail giant, Amazon, has spoken out about the benefits of tablet computers, indicating that he believes they will help to fuel the next big e-commerce revolution.

In an interview with The Sun, Mr Bezos explained that tablet computers allow consumers to enjoy the experience of safe shopping online in a more natural, manageable way.

He was of course promoting his own company's new Kindle Fire tablet, which is arriving in the UK for the first time, after it spent a year only being sold in the US.

Mr Bezos believes that tablets offer a very good e-commerce experience and said that he thinks the use of smartphones for safe shopping online is becoming more enjoyable and intuitive, but remains inferior to larger devices, like the Kindle Fire.

There have been reports that Amazon is going to be creating its own smartphone, so he could be subtly paving the way for its arrival with this approach.

Amazon will be giving UK consumers a compelling reason to try out the tablet retail experience, since the Kindle Fire is going to be priced from just 129 in the UK.

This is considerably lower than the 399 asking price for the base model third generation iPad, although Apple is soon to be releasing an iPad Mini, that might cost as little as 250, which could give Amazon some competition.

Consumers can also shop from the rival Google Nexus 7 tablet, which starts at 159, so it will be interesting to see which of these bargain basement tablets will be able to expand upon the e-commerce revolution that Mr Bezos is predicting.

Amazon has been quick to adapt its services for tablet consumption, so rival retailers will also need to follow suit, to avoid allowing its monopoly to grow.