Ted Baker embraces international online expansion

Tuesday, August 12, 2014 - 11:59 by Simon Crisp

This month famed fashion brand, Ted Baker, has revealed that it will be attempting to make more of a name for itself outside of the UK, with the first step being the launch of a site offering safe shopping online to customers in America, according to The Drum.

This comes off the back of its success in the British e-commerce market, where is saw sales rise by 48 per cent in the first half of 2014.

Ted Baker is well versed in the ins and outs of online shopping and last autumn it relaunched its UK site, so it should be fully capable of taking advantage of the US marketplace. Perhaps more impressive still is the fact that it handles most of the work in-house, rather than relying on third party marketplaces to help it engage with customers.

The new site designed to deliver the experience of safe shopping online to those in the US is actually tailored to male and female shoppers separately, ensuring that they get access to the right products each time they visit. And company spokesperson, Craig Smith, said that the firm was making a real push to let people know that its site was not just a run of the mill designer e-commerce outlet.

There is plenty of competition in this marketplace and boutique brands from the upper end of the fashion market are starting to appreciate the idea that they can make the most of online shopping's popularity, both in the UK and further afield.

British consumers are more eager than most to buy clothing and accessories online, which is why brands like Ted Baker test the waters by launching new sites here first, before rolling them out internationally once all of the kinks have been totally eliminated.