Online fashion outlet created by Amazon

Monday, December 3, 2012 - 14:09 by Graham Miller

Fashion items are growing in popularity amongst those who enjoy safe shopping online, with boutique and premium brand retailers popping up to service this expanding area of the market.

Companies like ASOS and Net-A-Porter have been particularly successful in the UK, where customers are looking for a way to buy high end products, without having to hit the high street.

It is not surprising, then, that Amazon has announced its intention to create its own e-commerce outlet for premium fashion items.

You can already head over to amazon.co.uk/premium in order to browse the range and see what the current catalogue has to offer and also take advantage of some impressive offers and incentives, which are designed to get consumers onboard with this fledgling service.

Amazon has secured the support of a number of established sartorial companies, including Pringle and Black Orchid, which is unsurprising, given that it certainly has the cash to attract these big name brands.

Today, which is being variously described as Mega Monday and Cyber Monday, will see Brits spend more cash via safe shopping online than they have during any other 24 hour period so far in 2012.

It is estimated that this will top 320 million, as people stock up on presents for the Christmas period.

Amazon will be taking a decent slice of this market and will also be attempting to win over consumers with its premium fashion store, which is of course integrated with its main site.

The main issue might be that customers are not entirely convinced that Amazon offers the same level of bespoke fashion retail as dedicated alternatives like ASOS.

Amazon is a jack of all trades, while if you are looking for high end brands you might prefer a more tailored, specific experience.