Morrisons online plans revealed following profitable year
11 March 2011 - 09:44Tweet
The gradual creation of an online shopping outlet for Morrisons took a step forward this week, when the firm announced record profits for the past 12 months, as well as a new investment in a US e-commerce firm.
Over the last year, Morrisons made £874 million in profit before tax and saw turnover increase by seven percent.
The supermarket is the fourth largest in the UK and recently acquired internet retailer Kiddicare for £70 million, in its push to compete with rivals like Tesco and Sainsbury's, by offering customers the chance to carry out safe shopping online, as well as heading to their local store.
Now Morrisons has bought another e-commerce firm, this time from the US. FreshDirect is a huge success in delivering groceries in New York and now its expertise is being added to Morrisons, to help enhance its ability to offer online shopping to customers in the UK.
Morrisons has said that it will be able to provide an outlet for safe shopping online within the next two years. It has also confirmed that it will be targeting the smaller scale shopping market by opening convenience stores around the country, providing its first test outlet is a success.
Despite the relatively positive outlook for the firm, with e-commerce expansion sure to be beneficial, its chief executive, Dalton Philips, spoke of a cautious year ahead. Citing rising taxes and government spending cuts, Mr Dalton said that consumers would be struggling to spend as much on their weekly shops, while cutting back on non essential items.
Mr Dalton did seem confident that Morrisons would be able to weather the storm thanks to its online initiatives, but, like all retailers which have links to bricks and mortar outlets, it will definitely feel the squeeze.
17 May 2013 10:58
The results of a survey published this month, suggest that there are still many improvements which retailers can make to modern m-commerce platforms, to enhance customer satisfaction.
16 May 2013 10:19
The spread of new retail experiences to emerging nations is an intriguing process to watch and one which throws new light on the way that things work here in the UK.
This week an article in the [...]
15 May 2013 16:00
Although Morrisons is the fourth biggest supermarket retailer in the country, it has seen its sales slide for yet another time over the past three months, according to Management Today.
A 1.8 per [...]
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