M-commerce is the solution for ticket issues, writes expert
23 August 2012 - 11:36Tweet
In an article for MarketingWeek, the various pitfalls of the Olympic ticketing system have been outlined and analysed by Sebastian Joseph, who suggests that harnessing an m-commerce platform might have helped to alleviate the issues.
In the early days of the games, there were many criticisms levelled against the organisers because there were large numbers of seats left empty, despite events being advertised as completely sold out.
This was apparently due to corporate sponsors and Olympic officials not using seats that had been designated to them, although even when it was clear that seats were not going to be used, it was difficult for members of the public who were at the park to actually get in to the games.
Mr Joseph suggests that Locog, the organisation responsible for organising most aspects of the games, including ticketing, should have invested in an m-commerce platform, to make it easier for the public to buy unused Olympic tickets using their smartphones.
The Locog ticket website suffered a number of crashes and technical glitches in the run up to the games and was still experiencing sporadic problems while they were taking place, due to large numbers of people visiting the site, to see if they could nab tickets via safe shopping online.
Mr Joseph points to the popularity of m-commerce services in the UK as being an indication that this could have helped matters. The number of people purchasing products through safe shopping online accessed from their smartphones, was up by 356 per cent year on year during June and continues to grow.
The immediacy and portability of m-commerce also makes it a good platform for ticketing. Indeed more and more venues are using m-commerce to sell digital tickets to people, which means that in many places, paper tickets are a thing of the past.
21 May 2013 09:21
Although the web has certainly altered the function of the UK's postal service, making written communication between people a relative rarity, it seems that it might also be the saviour of the Royal [...]
20 May 2013 10:10
Just days after Morrisons was criticised for its lack of action over the launch of an e-commerce service, the supermarket giant has confirmed that it will be working with delivery firm, Ocado, to [...]
17 May 2013 10:58
The results of a survey published this month, suggest that there are still many improvements which retailers can make to modern m-commerce platforms, to enhance customer satisfaction.
See our The Gruffalo buy guide
Save your favourite shops, get the chance to write shop reviews and more. It's free!
For the best in UK online shops add Shopsafe to your favourites now. Safe online shopping starts here.
Shopsafe is a safe shopping directory, we list only secure UK online shops so you can shop online with confidence. We're your online shopping guide.
You can email this page to a friend.
More about our star ratings.
Found a broken link? report it to shopsafe
Help us to improve. Leave us some feedback