Five hundred per cent m-commerce sales boost for New Look

Wednesday, September 28, 2011 - 09:50 by Sarah Collinson

Fashion outlet franchise New Look has seen a 500 per cent increase in the number of people who are using its m-commerce platform to carry out safe shopping online and actually buy products, according to the Internet Advertising Bureau.

In the three months following the launch of its m-commerce site in April this year, it saw this large expansion of mobile sales and the site itself actually experienced a visitor surge of 800 per cent after it became possible to carry out transactions, as well as simply browse products and find out information about stores.

The company as a whole has benefitted to a great extent from this m-commerce venture, with delivery requests up 60 per cent year on year and revenue jumping by 45 per cent in the same period.

Interestingly, the New Look m-commerce portal for safe shopping online is able to achieve a higher conversion rate than the full desktop site. This means that people who use their mobiles to browse the site are more likely to make a purchase at the end of their perusal than those using their home PCs.

New Look spokesperson, Dom McBrien, said that the mobile site created for the retailer was outperforming prior predictions made by the firm. He explained that the success may be partly due to the large number of features and functions which are available to visitors, giving them unrestricted and convenient access to advanced e-commerce tools wherever they roam.

M-commerce expert, Matt Cockett, said that in the past year the importance of e-commerce has blossomed, meaning that many more retailers are taking it seriously.

The integration of social networking as well as the leveraging of mobile functions like GPS for mapping and other location-based services, means modern m-commerce sites are more powerful and appealing than ever before.