FatFace benefits from online sales increase

Tuesday, July 22, 2014 - 09:22 by David Aiken

Clothing retailer, FatFace, has revealed that its online sales were up by 39 per cent over the past year, all thanks to its efforts to revamp its e-commerce site, according to Internet Retailing.

The firm revealed this month that 15 per cent of its total sales are now made up of transactions carried out via safe shopping online, with the redesigned e-commerce site launched last autumn clearly having a marked impact.

Company spokesperson, Anthony Thompson, said that the strong growth had helped FatFace to break a number of its existing sales records between 2013 and 2014, with its enhanced online presence helping to grow sales.

Thompson went on to point out that FatFace has not only been working on its website, but also seeking to engage with customers through social media outlets.

Social media has become a vital tool for modern retailers that want to make a name for themselves amongst web-savvy consumers.

Harnessing services like Facebook and Twitter is not just a quick and easy means of a brand promoting itself, but also a platform that enables two way interactions between customers and retailers. This is particularly effective when it comes to providing up to the minute customer service, addressing issues with safe shopping online as and when they occur.

FatFace is just one of the growing number of retailers that are making good use of the internet to grow and prosper, which is all the more impressive given that the high street is still a fairly hostile environment for this type of firm, even with the return of economic growth to the UK.

Perhaps FatFace can set an example for others, in that its decision to reinvent its online offering has clearly correlated with its growth in sales made through the web.